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The Startup: Brooklyn Basketball Fitness
3 reasons why sport and authenticity are the optimal fitness plan
Brooklyn Basketball Fitness | April 13th, 2022, 4-Minute Read | Trevor Huffman
I. The definition of authenticity: The quality or condition of being authentic, trustworthy, or genuine; the quality of being real and true.
After 14 years of playing and coaching overseas, signing a free-agent deal for the Phoenix Suns, and starting a new Swish House location (a basketball fitness and training company) in Brooklyn, New York, I’ve been reminded to ask myself:
Why can’t fitness be fun and authentic?
I’ll give you two reasons why it can be.
II. Train and get fit at what you were curious about doing/playing as a kid.
Do you remember what it felt like to hit fadeaway shots in your driveway with your mom or dad? Did you give up your dream of going to the NBA because you never grew over 5'5?
Well, why do we give up the things we love doing?
